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General Manager

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Date: 12 Nov 2025

Location: Rotterdam, NL, 3068 AX

Company: LRQA

To lead LRQA’s Inspection and Assessment business in the Netherlands, delivering commercial growth, operational excellence, and strategic transformation. This role is accountable for P&L performance, client satisfaction, and team capability across both service lines.

The successful candidate will be a commercially astute, performance-driven leader who proactively identifies market opportunities, drives cross-functional collaboration (especially with Sales), and builds a culture of accountability and continuous improvement.

Commercial Leadership

 

  • Own and deliver the Netherlands P&L, with clear accountability for revenue, margin, and cash targets.
  • Partner with Sales to co-develop and execute commercial strategies, including pricing, pipeline conversion, and strategic account planning.
  • Proactively identify and pursue growth opportunities across sectors, services, and partnerships.
  • Deliver performance reviews with clarity and rigour, using data to drive accountability and improvement.

 

Strategic and Operational Execution

 

  • Develop and implement a 3-year strategic plan aligned with LRQA’s global strategy and local market dynamics.
  • Lead operational planning and resource optimisation to ensure efficient, compliant, and client-centric service delivery.
  • Drive digital transformation and innovation across both Inspection and Assessment to enhance value and scalability.

 

Client and Market Engagement

  • Represent LRQA externally, building relationships with key clients, regulators, and industry bodies.
  • Lead service recovery and quality improvement initiatives in collaboration with Technical & Quality teams.
  • Deepen client relationships through proactive engagement, solution development, and strategic account management.

 

People and Culture

  • Build and lead a high-performing, commercially aware team through effective recruitment, coaching, and performance management.
  • Foster a culture of ownership, agility, and client-centricity across all levels of the organisation.
  • Champion employee engagement and talent development, ensuring succession readiness and capability growth.

 

Cross-Functional Collaboration

  • Work closely with Client Operations to ensure seamless delivery and operational excellence.
  • Collaborate with Product and Technical teams to support new service development and capability building.
  • Influence global processes and tools to improve customer experience and service delivery.

 

Success Behaviours & SMART Measures

Behaviour

Expectation

SMART Measure

Commercial Acumen

Translates strategy into profitable growth

Achieve ≥ 10% YoY revenue growth and ≥ 15% EBIT margin in the Netherlands

Performance Leadership

Holds teams accountable with clarity and fairness

100% of direct reports receive quarterly performance reviews with documented outcomes

Proactive Market Scanning

Identifies and acts on new opportunities

Minimum 3 new commercial opportunities initiated per quarter, with pipeline tracking

Client Centricity

Builds strong, lasting client relationships

≥ 90% client retention rate and ≥ +10% NPS improvement YoY

Collaboration

Works cross-functionally to deliver results

Joint planning sessions with Sales and Client Ops held monthly with action plans

Change Leadership

Drives transformation and innovation

At least 2 digital or process innovations implemented annually with measurable impact

People Development

Builds capability and succession

≥ 90% of team with development plans; ≥ 1 internal successor identified for key roles

 

Pre-Employment Checks  

If you are successful in securing a role with us, you will be subject to pre-employment checks, depending on the legal requirements and practices in your country of employment.   

If eligible these checks will include right to work, identification, verification of employment history, education, and criminal records where permitted by local law.   

All checks will be conducted in accordance with applicable privacy and data protection regulations.   

We will involve the third party supplier to run the background checks as needed and your data will be retained for a period as needed for the purpose of recruitment.  

To the extent to be permitted by the applicable local law, your data may be stored outside of your employment country dependent on our operation structure.  

Your application of this role will constitute as your consent on this paragraph.