Strategic Account Manager

Reporting to the Sales Team Leader, the purpose of the Strategic Account Manager is to:

• Develop and win new business opportunities with existing and target strategic accounts.
• Build and maintain strong strategic relationships with key individuals in client accounts.
• Lead the strategic sales priorities and implementation for accounts, based on opportunities, framework, and service agreements, to maximize revenue delivery and growth.
• Introducing new products and services which are added to the LRQA portfolio through acquisitions and new product development.
• Support strategic bids and be a major contributor to the bid process and team.

Be the local lead and representative for colleagues’ accounts, where geographical strategic support is needed, including liaison with Strategic Account Managers (GAM’s) to drive sales and pipeline opportunities.

Key Responsibilities:

Results driven delivery:

• You will manage a selection of strategic accounts and be responsible for winning business from a target group of logos, with an annual combined revenue value of £0.5-3m initially, depending on the mixture of existing and new client priorities, working on growing this significantly year on year.
• You will be responsible for creating the implementation strategy for new sales in your accounts and working with LRQA teams as needed to achieve success.
• Retention, revenue growth and new logo wins will be the key performance indicators to measure success.

Account Management skills:

• You will be responsible for the development and delivery of strategic account plans, which maximize the LRQA opportunity for revenue, in line with group growth objectives and priorities.
• You will ensure continual development of each client’s business focus and strategy, you will grow the network of influencers in each client organization and will maintain an active pipeline of opportunities, prioritizing workload to ensure client satisfaction and maximum revenue growth.
• This will involve proactive engagement with other LRQA teams, including Marketing, Service Delivery (SD) and Service Delivery Support (SDS) as needed to put your account and targets into the best shape possible for success.

Pipeline management skills:

• You will need to manage your client pipelines to ensure that they are sufficient to meet the relevant targets, engaging with GAM colleagues and other local SAMs to maximize the opportunities you develop, through local relationships and contracts.
• This will include ensuring the accuracy of values, sales stages, dates of action and closure timelines.
• Where your overall pipeline is not in the right shape, you will take action to correct this and ensure it gets back on track in a timely manner.
• Your pipeline will be an accurate reflection of your sales forecast at any given time.

Preparation and delivery of account plans:

• You will ensure that any strategic account under the management of your team has an up to date, viable account plan, which is driving the strategic growth initiatives for the account, and which can be clearly articulated by the relevant salesperson, at any time.
• You will use account plans to prioritize opportunities, marketing support and team efforts to drive the growth you are tasked with delivering each financial period.

Contract renewals and RFP’s:

• You are responsible for managing the retention of all businesses with your named accounts, minimizing the risk of loss to the LRQA business, through timely intervention in any process, preventing the re-tendering of business where possible and re-securing the contract where needed.
• You will play an active role in new business opportunities, either in a lead or supporting sales position, depending on the winning strategy and relevant skills needed to maximize the opportunity of winning.

Problem solving:

• You will be accountable to work with your clients and targets on identifying problems that LRQA can solve via a customized solution for its products and services, underpinned by strong market knowledge and experience.

Market knowledge and strategic prioritization:

• You will maintain a strong strategic knowledge of the market(s) you operate in, ensuring you are able to maintain a strong level of communication with client personnel, using this to open doors for new products and services, and to contribute to strategic discussions around LRQA business plans and growth objectives.

Contribution to Sales Meetings and Performance summaries:

• From sales management meetings to group leadership team meetings, you will be responsible for producing sales and pipeline reports, performance summaries and updates on specific project actions, ensuring they are accurate and delivered in a timely manner.

Diversity and Inclusion at LRQA:

We are on a mission to be the place where we all want to work and we are passionate about embracing different perspectives because we understand the value this brings to our business, our clients and each other. We are all about creating a safer and more sustainable future and our inclusive culture is right at the heart of our business.

Together our employees make our communities better and we want you to be part of our diverse team!

LRQA is a leading global assurance provider.  The integrity and expertise we bring to our partnership with clients support their journey to a safer, more secure and more sustainable future. (Group entities).

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