Marketing Specialist

Who is LRQA?

LRQA stands for dedication to clients, market firsts, and deep expertise in risk management. We have grown to become a leading global assurance provider, bringing together outstanding expertise in certification, customized assurance, cybersecurity, inspection, and training.

While we are proud of our heritage, it is who we are today that really matters, because that is what shape we and our clients can become tomorrow. By staying true to our shared values and combining decades of collective experience, we support our clients in building a safer and more sustainable future.

What do we do?

We help our clients negotiate a rapidly changing world, by working with them to manage and mitigate the risks they face. We specialize in management systems compliance & expert advice across a broad spectrum of standards, schemes & business improvement services to include customized training & assurance.

In Inspection Services, we certify critical industrial equipment according to recognized codes, standards & regulations. We also partner with companies to provide tailored high-quality inspection services throughout their manufacturing supply chains, making sure equipment is built safely & to their requirements.

Our award-winning Cyber Security Business Nettitude helps clients manage their risks against a backdrop of new threats emerging every day, we focus on the threat in the cyber landscape and provide tailored made solutions so that our clients can manage their risks effectively.

Our independence means we provide reliable, impartial, and informed advice. All of this helps us stand by the purpose that drives us every single day, shaping a better future together.

LRQA currently operates across 50 countries, has more than 2,500 colleagues, generates £315m in revenue, and supports more than 60,000 clients across a diverse range of sectors and markets.

The next chapter for LRQA

The future is exciting and rapidly changing. New challenges and opportunities are arising all the time. We are adapting to these challenges by expanding our portfolio of services and aiming to become the leading digitally enabled assurance provider. 

With solid expertise and heritage in our sector, coupled with well-timed accelerated investment and a leadership team that is fully committed to delivering our vision, LRQA’s next chapter is set to be an exciting, transformational period of growth. We are well placed to build on everything we have done and further our ambitions for the future.

At such an exciting time this is a great opportunity to be part of our next chapter. We are looking for talented people who will help us to build on our strengths and transform our business into being the best partner for our clients.

We are looking for a Marketing Specialist who is results-oriented, proactive, flexible, and enthusiastic about traditional and digital marketing channels and technology to join our area marketing team. If you have experience managing websites, email marketing campaigns, social media, digital advertising, and marketing automation, we would like to hear from you.

It is imperative that you have a strong attention to detail and solid communications skills. If you have experience working with a marketing team to help increase SEO, demand generation, and support successful marketing and sales campaigns, we want to hear from you.

Role purpose:

The Marketing Specialist will be responsible for:

Coordination and Execution of the growth-driving marketing plans and campaigns, including digital and traditional marketing channels, for LRQA in the Area, under the direction of the Area Marketing Manager and in line with Global Strategy and Global Marketing and Campaign Plans.

Continual improvement of traditional offline and online digital marketing campaigns so that we can demonstrate that the right marketing messages/campaigns are reaching the right customers at the right time, resulting in lead generation, cross and upsell opportunities, and increased brand awareness, consideration, advocacy, and loyalty.

Working within the Area marketing team to maximize efficiency, effectiveness and apply marketing campaign and channel best practice. 

Key Responsibilities:

• In line with the global strategy and global marketing plans, coordinate and execute local marketing plans and target campaigns to increase LRQA brand awareness and generate leads within targeted product and service categories for growth to budget.
• In line with the global strategy and global marketing plans, ensure marketing plans and campaigns are delivered using best practice frameworks and optimizes tools such as Microsoft Dynamics 365, Salesforce and Pardot, client segmentation and multiple marketing channels, including website, social media, email marketing, events, webinars, online advertising, retargeting, search engine optimization, search engine marketing, content localization, PR, etc.
• Ensure marketing channels within campaigns utilize centrally developed and/or approved marketing content in line with LRQA Brand & Communications team and Area Marketing Manager guidance, appropriate client value propositions and client/prospect segmentation practices to maximize campaign engagement, effectiveness, brand awareness and lead generation.
• Support increased LRQA brand awareness, thought leadership, subject matter expertise, consultant, and key industry association/stakeholder relationships/partnerships by supporting the implementation of defined LRQA PR strategies. 
• In line with budgets, performance plans and strategies, ensure marketing campaigns support a consistent LRQA brand look and feel globally and across the areas.
• Use Microsoft Dynamics 365, Salesforce, Pardot, Google Analytics and other tools in line with training, best practice, and Global direction to support the ability to provide monthly reports on marketing plans and campaign effectiveness, market positioning, product mix and client feedback of the local area to improve market brand and positioning.
• Support marketing plan outcomes by working effectively with other marketing, sales, and training team members, bought in services/agencies and other internal and external interfaces to ensure timely and financially effective campaign delivery.
• As a member of the area marketing team, they provide information, recommendations and innovative ideas for new marketing channels, tactics, and tools, ensuring they are relevant, complete, efficient, and workable.
• Follow frameworks and guidance to help evaluate marketing initiatives, ROI, and effectiveness.
• Working across teams ensures collaboration and contribution to the marketing, sales, and operational function to support growth of the business in line with globally agreed strategic focus areas.
• Monitor and provide benchmarking and market feedback on competitor activities and performance.

Technical / Professional Qualifications / Requirements:

• Degree level education in a marketing discipline with at least 3 years of B2B traditional and digital marketing and campaign coordination and execution experience or equivalent years’ experience in a similar B2B marketing role.
• Experience working within the Certification, Testing Inspection and Compliance (TIC) and/or Professional Assurance Services sector is a plus, but not a requirement.
• Strong communication skills, with an ability to present material in a way which is appropriate to the level of knowledge of the audience. Ability to read, write, speak, and communicate in English and local language.
• Experience of marketing (and sales) ideally in a B2B and/or professional services environment. 
• Experience in providing traditional and digital marketing campaigns and channel execution and support to support business operations.
• Adaptable and well organized with a practical minded approach and the ability to work on multiple tasks and to tight deadlines.
• Knowledge of applicable IT and digital technologies. Knowledge of Microsoft Dynamics 365, Salesforce, Pardot, Google Analytics, Hootsuite, SEMRush and/or similar marketing and sales systems required.
• A proactive approach to problem solving, seeking management input, advice and direction when needed, with good communication skills.
• Ability to plan and prioritize workload to deliver results effectively and efficiently.
• Ability to work independently and as part of a regional and global team. 
• Result oriented, proactive, flexible, and enthusiastic team player with a “can do” attitude.
• Self-motivated, passionate and an optimist who is resilient and calm in various situations.
• Experience analyzing campaign results, data, preparing reports and making recommendations for campaign improvements.

Our Values:

Vision

We support our clients in the present and prepare them for future success, by using our sharp understanding of social, environmental, technological, and commercial changes to work towards a safer, cleaner, more sustainable future.

Integrity

We always do what is right, in the right way and continually measure our actions and their outcomes against rigorous criteria – both those of stakeholders and our own.

Togetherness

We respect the unique skills, expertise and backgrounds of our people and the inclusive culture they create. We believe teamwork and collaboration – internally and with our clients – are the best way to achieve our mutual goals.

Ambition

We are industry leaders because we combine technology and innovation with the expertise of our people. We help our clients be the best they can be, by being the best we can be.

Expertise

We value our experience, specialist knowledge, and pioneering history within the industry. But we also never stop looking for ways to learn and improve in the future.

Diversity and Inclusion at LRQA:

We are on a mission to be the place where we all want to work and we are passionate about embracing different perspectives because we understand the value this brings to our business, our clients and each other. We are all about creating a safer and more sustainable future and our inclusive culture is right at the heart of our business.

Together our employees make our communities better and we want you to be part of our diverse team!

LRQA is a leading global assurance provider.  The integrity and expertise we bring to our partnership with clients support their journey to a safer, more secure and more sustainable future. (Group entities).

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